
If you’re familiar with the world of power tools, you might have come across the name "Hitachi" in the context of nail guns. However, in recent years, there has been a significant change related to the branding of Hitachi nail guns. In this article, we’ll explore the rebranding of Hitachi nail guns and what you need to know about the transition.
The Rebranding: Why and How
Hitachi, a well-known name in the power tool industry, decided to rebrand its line of nail guns for strategic and branding purposes. In 2018, they made the decision to change the name, which led to the birth of a new brand known as "Metabo HPT."
This change came about as a result of a business acquisition. Koki Holdings, a Japanese company, acquired the power tool division of Hitachi in 2017. In the wake of this acquisition, the decision was made to rebrand the nail guns and other power tools under the name "Metabo HPT," which stands for Metabo Power Tools.
The Impact on Products
The rebranding did not result in any significant changes to the nail guns‘ designs, specifications, or manufacturing. It was essentially a change in name and branding only. Therefore, the quality and performance that Hitachi nail guns were known for have been retained under the new brand, Metabo HPT.
Understanding Metabo HPT Nail Guns
Metabo HPT continues to manufacture a wide range of nail guns for various applications, including framing, finishing, and brad nailing. These tools are recognized for their durability, precision, and ease of use. The transition from Hitachi to Metabo HPT may involve updated product packaging, logos, and branding, but the essence of the nail guns remains consistent.
Where to Find Metabo HPT Nail Guns
If you’re looking for nail guns previously sold under the Hitachi brand, you can now find them under the Metabo HPT name. Many retailers and online stores offer Metabo HPT nail guns with the same reliability and performance that Hitachi nail guns were known for.
Conclusion
The rebranding of Hitachi nail guns to Metabo HPT was a strategic decision driven by business changes. It’s essential to know that the transition was primarily a change in branding, and the quality and performance of these nail guns remain unchanged. If you’ve used Hitachi nail guns before and are looking for the same level of quality, you can find them under the Metabo HPT brand name. This transition allows for a seamless continuation of your power tool needs with the assurance of reliable and durable nail guns.